
This is for you if:
You’re booked, but somehow… still stressed about money.
You feel anxious every time a client questions your prices.
You know you’re undercharging, but every time you try to raise them, guilt creeps in.
You’ve Googled “how to announce a price increase” more than once this year.
You rehearse responses in your head… and still end up caving.
You’re not alone.
The industry didn't train you to charge confidently. It trained you to overdeliver and underprice.
But that ends right here.


I'm Lori...
I'M A VETERAN NAIL TECH OF 39 YEARS.
I've been through everything you're feeling right now. Raising your prices feels harder when you don't know how to approach it. With all of the times I've raised my prices in 39 years, I've only lost 5 clients. I'm showing you exactly what to say so that you can raise your prices without the fear of losing your clients.
WHAT YOU’LL WALK AWAY WITH:
The ability to price yourself like a professional nail artist
Communicate your prices confidently (even when clients push back)
Break the guilt spiral that’s keeping you underpaid
Finally stand on your worth, without second guessing every message you send
This is your new pricing backbone
What’s inside:
Confidence Script Pack
→ Don’t know what to say when clients push back? Are you afraid to lose clients? These copy / paste scripts take care of everything for you, professionally, respectfully, unapologetically.
Price Raise Announcement Templates (Editable)
→ Instagram captions, desk signs, text messages, emails, booking updates…everything you need to announce your new prices like a pro.
Bonuses:
Price Pleaser Calculator (Interactive)
→ Know exactly what you should be charging based on your goals, expenses, and profit margins.
Where Did My Money Go? Audit
→ See how much you’ve already given away in freebies, discounts, and boundary breaks.
Confidence Reset Video
→ For when you’re about to fold. Watch before announcing your new prices or sending the price increase DM.
We’re strategically rewiring how you think about what you charge for only $37.
Charge what you're worth and do it with confidence.
FAQ:
"What if I lose clients?"
You might lose a few. But you'll gain room for clients who pay premium prices, your self-respect, profit margin, and actual peace of mind.
"What if I’m not ready to raise my prices yet?"
Then you need this even more. Because when the moment comes, you’ll be ready.
“Can’t I just figure this out on my own?”
You’ve been trying, and that’s why you’re still undercharging. This shortcut replaces your fear and guilt with confidence.