10 Social media Content ideas that actually attract clients to your salon
Intro: So you’ve started showing up on social media more consistently (go you!). You’ve got a strategy—or at least a direction—but now you’re staring at your phone thinking: “What the heck am I supposed to post?
Lori Nails
5/2/20252 min read
Don’t worry, I’ve got you
As a beauty coach and mentor, I know that creating content that’s actually designed to attract clients (not just likes) is what moves the needle.
These 10 post ideas are tailor- made to help you connect, build trust, and get those bookings rolling in.
1. Before + After Transformations
Let’s be honest: transformations are addicting.
They give visual proof that you know what you’re doing, and they instantly build trust.
Try a swipe carousel or reel showing the “before” followed by the reveal. For even more impact, show how you got there.
2. A Day in the Life (Real Talk Version)
Skip the overly polished stuff. Just show them what it’s really like behind the chair.
Clients love seeing your personality and your process, messy bun, coffee cup, Sweats and all.
3. Nail Art or Hair Process Videos
Time-lapse, close-ups, or mini tutorials (without giving away your whole process).
This shows your skill and educates your audience on what goes into their service.
4. FAQs Turned Into Posts
What are the top 3 questions your clients always ask?
Turn them into reels, carousels, or simple graphics.
Example: “Can builder gel be removed safely?” or “How long should I wait between Highlighting sessions?”
5. Client Love (aka Testimonials)
Happy client? Screenshot their message or ask for a quick quote.
Even better: ask if you can film a 10-second clip of their reaction after seeing their nails/hair.
6. Your Story: Why You Do What You Do
People want to connect with a real person, not just a service.
Tell them why you started your business, how you got into beauty, or what lights you up about working behind the chair.
7. Educational Tips & Tricks
Quick, helpful, and easy-to- digest tips =instant value.
Example: “3 ways to make your mani last longer” or “How to prep your hair before a color appointment.”
8. Book Now Reminders (with a Human Touch)
Don’t be shy about promoting your services, but keep it warm and inviting.
Say something like: “Got a big event coming up? I have 2 openings this week for anyone who wants fresh nails before the weekend!”
9. Reintroduce Yourself Post
Every few weeks, reintroduce yourself to new followers.
Share your name, what you specialize in, a fun fact, and how to book you.
Make it personal: like you’re chatting with a future client over coffee.
10. Trend-Based Reels (with Your Twist)
Hop on a trend, but make it relevant.
Use trending audio with captions like:
“When a client says ‘just do whatever you want’, and you turn it into a masterpiece.”
